mitm llc // ux research & product studio
Find out what to build before you pay to build it
I'm Rene Zelaya. MITM LLC is my one-person consultancy and software studio: eight years of UX research inside SaaS, telecom, and financial services, and a catalog of shipped products that proves the advice works. I'm based in Sausalito, in the San Francisco Bay Area, and I work with clients remotely too. Hire the studio when something's off with your product and you want evidence before you commit.
Hiring for a full-time role instead? My resume and case studies live at renezelaya.com.
what the studio does
Five ways to work with me
Product and web strategy
What to build, what to cut, and in what order. Scoping, prioritization, pricing, and success metrics.
→ details 02UX research
Interviews, contextual inquiry, usability and concept testing, surveys, journey mapping. Generative and evaluative.
→ details 03Heuristic evaluations
The easiest first engagement: a fixed-scope expert review of your product with prioritized findings.
→ details 04Research operations
A framework, intake, repository, and coaching so your team can run its own studies.
→ details 05Voice of the Customer
Turn scattered feedback into a categorization system and dashboards your product teams use on their own.
→ detailswhy trust it
Advice backed by shipped software
Products with paying customers
WhisperPad and Sky Critter earn revenue today. I price, bill, and support them myself. See the work.
Front page of Hacker News
My write-up of an Apple App Review dispute hit the HN front page. Apple reversed the rejection. Read the story.
A studio that ships
Dictation, weather, transcription, screenshots, voice analysis: all live, all privacy-first. See the products.
next step
Tell me what feels off.
One email starts it. We'll figure out together whether you need research, a design fix, or a strategy reset, and the lowest-commitment way to find out is a heuristic evaluation.